The youthful trio, backed by Interscope Records and the powerful Creative Artists Agency, have opened for the Jonas Brothers and appeared on “Today,” where Al Roker called them “Hannah Montana times three.” They sang in last year’s Macy’s Thanksgiving Day Parade, and Interscope has flooded YouTube with over 30 videos.
None of those sparks have started a fire. Instead, the Clique Girlz — Destinee Monroe, 14; her sister, Paris, 12; and their best friend, Ariel Moore, 14 — are in danger of washing out of the entertainment industry before their first full CD comes to market. So far, at least, digital downloads have been anemic, and play on Radio Disney, where programming is based on listener requests, has been modest at best.
Topps, the candy and collectibles company that Mr. Eisner bought in 2007, has signed the Clique Girlz as commercial spokeswomen for Baby Bottle Pop, one of the Top 10 nonchocolate candy brands. The candy has two parts, a nipple-shaped lollipop top and a bottle-shaped container filled with fruit-flavored powder. Consumers are meant to lick the top and dip it into the powder. The performers will have their photo on Topps packaging, appear in television ads on Nickelodeon, Cartoon Network and Toon Disney, and in a print campaign set for teeny-bopper must-reads like Twist magazine.
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